Psa Project:

Assisted in developing a PSA that flips the script on toxic masculinity. How? By using the vibrant and powerful world of Lucha Libre wrestling. Known for its 'manly' image in Mexican culture, Lucha Libre provides the perfect stage to challenge traditional notions of strength. We're using the iconic Lucha Libre masks to create an eye-catching visual that will stop viewers in their tracks, whether they're walking down the street or scrolling online. Our goal is to create a PSA that sticks with people, a powerful reminder that strength isn't confined to any one genre or gender role. We believe that everyone is strong, and we want this message to resonate deeply.