Rapala Brand Extension

For this project, I had the opportunity to immerse myself in Rapala's brand identity and deeply analyze its core values and messaging. Leveraging this understanding, I developed a series of dynamic out-of-home advertisements to captivate and engage the target audience. The campaign focused on creating visually striking displays and compelling and impactful copy that resonated with Rapala's outdoor and fishing community. My goal was to amplify the brand's presence and communicate its passion for quality, innovation, community, and adventure.