ESAB North American Lead Generation Campaign

Efficiently handled lead generation, newsletters, and social media marketing projects to increase consumer interaction.

• Applied copywriting, photography, promotion, and public relations expertise to create compelling newsletters, email campaigns, social media content, and direct advertising copy.

• Collaborated effectively with a global team to execute successful campaigns and bring innovative ideas to life.

• Managed a 7 part lead generation campaign, optimizing landing pages, and executing social media campaigns, setting the company up for long-term success.

• Presented creative ideas and campaign strategies to a diverse panel of marketing specialists.

• Assisted in producing social content for Meta, Linked In, and TikTok to drive consumer engagement. 

Applied comprehensive marketing expertise:

  • Hubspot

  • Copywriting

  • Photography

  • Promotion

  • Public relations

  • To create compelling:

    • Newsletters

    • Email campaigns

    • Social media content

    • Direct advertising copy.

Tasked with enhancing ESAB's customer engagement, I conceived and executed the company's end-user newsletter. This project went beyond simply promoting products; it served as a platform to connect with consumers on a deeper level. I curated content highlighting upcoming deals, featured machinery, and ESAB's commitment to education through ESAB University and the Future Fabricators program, which empowers aspiring welders. This endeavor required meticulous project management, and coordination with a diverse team spanning India, Africa, Mexico, and Italy, and ultimately resulted in a valuable resource that strengthened brand loyalty and customer understanding.

Newsletter

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