As the Social Media Coordinator for the Artist Cooperative (SHAC), I oversee the company’s reach and marketing efforts. In addition to my role as a graphic designer, I also manage all marketing initiatives, including content creation and strategy. I track the data collected from our posts and events to optimize engagement and reach.

Since joining the cooperative, I have grown our social media following by over 300 followers since October, averaging about 50 new followers per month.

Key Responsibilities:

• Brand Development: Shaping and maintaining the brand’s identity across all marketing channels.

• Graphic Design: Designing social media content, event materials, and promotional assets.

• Event Marketing: Strategizing and executing marketing campaigns for events to boost awareness and engagement.

• Artist Highlighting: Featuring local artists through engaging posts and content to build their visibility within the community.